Business Intelligence


Aprimo Distributed Marketing BI allows you to build your own reports using data from Aprimo Distributed Marketing. Data is available from many data categories. Data categories are organized by grain. For example, when building a report using the partners data category, each record returned will represent a single partner.

Categories have default relationships to each other, which are explained in the articles in this section. Relationships may be modified on a per-report basis for greater report flexibility.
Report data is updated on a nightly basis on central time.